Amsterdam Dance Event (ADE), the world’s leading conference and festival for electronic music, is preparing to return in its full live format for its 25th edition, welcoming music professionals back to its home base Felix Meritis at the Amsterdam canals from 13th to 17th October 2021.

ADE Pro 2021 will discuss the future shape of the music industry with top executives, diving deep into new ways of generating income for artists including NFTs and Blockchain, examining multiple green and sustainable initiatives and focusing on more profitable and effective business practices, as well as exploring how to reform streaming platforms to guarantee electronic music artists get their fair share.

The ADE Pro Pass, which provides access to the complete ADE daytime and nighttime experience, is now on sale at the Early Bird rate. The organization will also be revealing a limited discount code for the ADE Pro Pass during Thursday’s episode of its monthly Livestream ADE in Conversation, starting at 5pm CET. After inviting Richie Hawtin, James Blake and more for its first two episodes, Thursday’s ADE in Conversation features BLOND:ISH and DGTL on sustainable festivals, among others.